MIDWEST WORK ETHIC

Born from a family of iron-spined construction workers in sunny Cleveland, Ohio. Craft and industry come standard.

BRANDS & BRAINS

Creative and strategic experience with names big and small, from Coca-Cola to Hanes to your secret ski bum getaway.

TRADE APPROVED

Recognized by the American Advertising Federation, Communication Arts, PRINT Magazine and more.

Work

Of all the projects I've worked on and trees I've wasted and deadlines I've not let kill me, these are the creative outputs I've liked best. Which means they're also the ones I continue to try to best. Just select any of the images below to view the work in a lightbox. If you would like to know more or you are in need of a name for a new brand/product, please contact me. I am currently accepting a limited number of projects.
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Buck O’Hairen’s Legendary Sunshine

Naming, packaging, POS & more. Co-ownership role in company....
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United Way

Awarded 3 Gold ADDYs at AAF national conference....
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United Way Radio

3 radio spots for "Pretending" campaign....
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The Beer Den

Naming, packaging, environmental for Lowes Foods' craft beer concept....
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Coca-Cola

How should Coke respond to Bloomberg's soda ban? By finding balance. ...

Earn Happiness.

After Mayor Bloomberg’s proposed soda ban, many beverage companies found themselves in a bit of a pickle. So Coca-Cola convened a summit of some of the brightest minds and agencies in the world to develop a way forward for their brand without being tone deaf to the obesity epidemic. The Variable was called to this summit. Our strategic and creative work helped Coca-Cola identify a messaging platform centered around people finding balance in their lives. Out of the dozens of concepts presented and still under consideration, “Earn It” is one that’s beginning to roll out online and offline.

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Hanes X-Temp

Name, tagline and package copy for new Hanes product line....
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McGladrey

"Caddie for Love" 360 campaign. Winner caddied for DLIII....

 

 

 

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West Park Barbershop

Series for old school barbershop on Cleveland's west side....
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True You Credit Card

Naming for credit card with more cash-back options and control....
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Every1Against1

Initiative against Amendment One in NC. Went viral within hours....
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Moen “M-Series”

Names of 4 product families and tagline for Moen fixtures....
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Cork & Cleaver Social Kitchen

Logo design and naming for Cleveland's 2014 Best New Restaurant....
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Lowes Foods

Lowes Foods' new stores are reinventing the grocery experience. Olive it....
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Sherwin-Williams

Campaign Featured in PRINT Magazine. ...
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Premium Black Angus Beef Shoppe

Naming, ID system and environmental for Lowes Foods' new beef offering....
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Steamboat Resorts

Steamboat is the ultimate ski-cation where each run is unforgettable. ...
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Learning Spot

Name/launch for leading educational brand's interactive whiteboard offering....
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The Variable

Agency renamed for branding and strategic overhaul....
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Point to Point Internship Recruitment

Series awarded Silver ADDY at AAF National Conference....
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CSC

MISSION: improve mankind though bleeding edge tech and computing. ...

About

Gary Bostwick

Gary Bostwick

AKA TallSkinnyGuy

Senior Copywriter

Senior Copywriter

The Variable

Proud Dad of Two

Proud Dad of Two

Still Minivan Free

Entrepreneur

Entrepreneur

Buck O'Hairen's Legendary Sunshine & Cleveland Fanatic Apparel

Professional Summary

Over the course of his career, Gary has had the joy of working for some of the world's most beloved brands. In early 2011, he joined The Variable from Mullen in Winston-Salem, and prior to that had spent several years honing his creative chops in his hometown of Cleveland, Ohio. Gary earned his Masters in Advertising from The University of Texas at Austin, where he met his future wife and began their family. He is also the owner of Cleveland Fanatic, an online apparel company, as well as a co-owner of Sunshine Beverages, LLC, creators of the Southern energy drink Buck O'Hairen's Legendary Sunshine.
Client Experience
BASF, BB&T Bank, Coca-Cola, CSC, Duke University Health, Fauquier Hospital, GlaxoSmith Kline, Hanes, Lowes Foods, McGladrey, Moen, Novartis, Procter&Gamble, Progressive, Ronald McDonald House, Sherwin-Williams, SunTrust, United Way
Recognition
AWARDS: Winner 2014 Communication Arts Typography Annual; Winner 2013 AGROW Awards - Best Marketing Campaign for BASF "Planet Xemium"; National ADDYs (Gold & Silver) WORK FEATURED BY: The Dieline; BuzzFeed; PRINT Magazine; GolfChannel; PBS Newshour; Crain’s Business
Key Areas of Interest
Interactive, digital and search; Brand and product naming; IP and product development; Corporate and environmental responsibility; Non-traditional media

Contact

Let's connect.

  • phone: (216) 407-0047
  • e-mail: tallskinnyguy.com@gmail.com

Message me directly.