Electrolux
For better living.
As the North American agency for Electrolux, we reintroduced the continent to the brand with its new global positioning “For better living.”
Partners: JW Affourtit, AD; Lauren Supron, CW
Max La Manna + Electrolux: “Zero Waste to the Max”
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As a sustainability leader in the appliance industry, Electrolux wanted to launch a social-led campaign around the importance of sustainable eating. To bring this to life, we worked with Max La Manna, a zero-waste, plant-based chef and author and kicked off the initiative at the Kitchen and Bath Industry Show in Vegas.
