Sunshine

Energy Drinks & Sparkling Waters

With the vision of being our own clients by launching our own ventures, we at The Variable brought Buck O'Hairen's Legendary Sunshine to the world in 2013. (We eventually truncated the name to just “Sunshine” and secured the trademark.)

I named the brand and am one of the co-creators and co-founders of Sunshine, which is now sold nationwide.

Award-Winning Branding

When Sunshine launched, it racked up numerous awards for packaging, brand identity, illustration and design, including:

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