Lowes Foods

Multiple Campaigns

Lowes Foods was a client of mine for over a half decade. I wrote a gazillion ads for this Carolinas-based grocery store chain. Of all the campaigns, these are some of my favorite.

The Funnest Fu%#ing Grocery Store Campaign

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Communicating the awesomeness of the Lowes Foods experience in one headline or script turned out to be an impossible task. Which led us to think: why even try? In this concept, we leave some things out to let the brand surprise you.

#BeFull Holiday Campaign

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This campaign features a cut of an originally composed Christmas song "The Days To Be Home" that I co-wrote with my CCO, Joe Parrish, and the indie rock band My Double, My Brother — listen to the full track below the video. (Fun note: this tune was inspired by the Christmas classic “I Saw Three Ships” … listen and you’ll hear it!)

The Dinner Party

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The American public seems divided over everything, but we believe there’s still one party that can unite us: the dinner party. We launched this campaign and an app akin to “Tinder for dinner” to build community via food and drink.

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