Oklahoma Joe’s
Brand Work
Oklahoma Joe’s is a badass brand of traditional offset and pellet smokers that needed to find its voice. So I helped them raise it with a new tagline, paid social campaign, poster series and more.
Partners: Matthew Cook, CD/AD; Caleb Kirkman, AD/D; Gilbert Templeton, CW
Oklahoma Joe’s “Trailgating”
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We created the “Trailgating” content series for Oklahoma Joe’s to help launch the brand’s new Rider DLX series of pellet grills. A narrative about the low-and-slow history of BBQ and bourbon in America, Trailgating explored the stories of four historic Kentucky bourbon distilleries and their secret to iconic wood-fired flavor. The campaign drove rich content that differentiated the brand while also highlighting strong product benefits of the Rider DLX — most importantly, it achieved some smokin’ results for our client.
