Hanes X-Temp

Cooling Fabric Technology

With a patent in hand for an amazing comfort technology that adapts to body temperature, all Hanes needed was a name, a hook and record-setting sales. No sweat, right? 

I was the lead writer on the team that named and created the X-Temp brand and "More Than Cool" tagline, which have both become high-value registered trademark properties. In fact X-Temp has proven to be such a home run at nationwide retailers, it is the most successful product line in the history of HanesBrands.

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